Mobile diary

80% of all adults have a smartphone and take it with them at any time.

The opiria app provides your customers a direct line to you and allows them to give you immediate and unfiltered feedback in the moment of truth in real live situations and without being influenced.

Understand the customer journey of your customers along all touch points using mobile ethnographics and perfectly adjust your products and services to the needs and requirements of your target group.

Create surveys
Distribute surveys
Observe results
Analyze results


Create your surveys round the clock from anywhere in the world

Login to the Opiria Manager from any place in the world and create powerful surveys in an intuitive and fast way

  • Intuitive survey designer

    Our easy to use survey designer allows to create a mobile diary surveys with just a few clicks within minutes.

  • Mobile diary template

    Your participants can evaluate their experiences along their customer journey by adding touchpoints. Each touchpoint contains a name and rating using 5 smileys. In addition text, pictures, audio and videos can be added.

  • Select target group

    Filter criteria allow to define precisely which subjects from our subject database shall receive your survey. This allows you to specifically survey your target group.

  • Define duration of a survey

    Define exactly when the survey shall be sent to your customers and how long the survey shall be active.

  • Enable multimedia responses

    Allow you users to add any kind of multimedia such as videos, audio and pictures to their answers to provide you even more precise feedback.


Use the numerous possibilities to invite your customers to an experience survey

opiria offers numerous possibilities to invite your customers to an experience survey so that they can give you feedback about their experiences with your products and services in the moment of truth

  • Push Notification

    Select the appropriate target group from the opiria database and send your survey with a push notification directly to the smartphone of your customers.

  • QR Code in digitalmedia

    Integrate the survey QR Code in digital media like websites, newsletters, social media or apps: your customer scans the QR code and receives the survey immediately in the opiria app.

  • QR code printed on media

    Print the survey QR Code on print media such as flyers, table displays or posters. Your customer scans the QR code and receives the survey immediately in the opiria app.

  • Via mailings or email

    Send mailings or emails containing a QR code to your customers. They scan the QR code and receive the survey in the opiria app. If they don´t have opiria they get redirected to the app store to download it and then automatically receive the survey.


Observe live the experience feedbacks of your customers and gather immediate insights

The Opiria Manager allows you to observe live the progress of your survey and how many subjects already answered. See in realtime how your customers experience your products and services along the customer journey.

  • Feedback in the moment of truth

    The subjects document their experiences immediately without any delay in the moment of truth. Thereby you get uninfluenced and unfiltered feedback in real live situations.

  • Customer experience in diary form

    Using the mobile diary customers document their experiences at every touch point of the customer journey right in the moment of truth.

  • GPS position, date and time

    GPS position, date and time get documented for every feedback. This information can for example be used in the data analysis to take a closer look at regional differences.

  • No internet connection required

    Your subjects can fill out the mobile diary whenever and wherever they want even without having an internet connection. The feedbacks will be sent to the opiria studio immediately as soon as an internet connection becomes available.

  • Enable multimedia answers

    Your subjects can add multimedia elements to their answers like text, pictures, audio and videos to give you even more precise feedback.

  • Integrated speech to text

    Your subjects can comment their answers and the integrated speech to text function converts them automatically in written text.

  • Observe progress

    The survey monitor helps to perfectly observe the progress of your experience survey. You can follow live for example how many subjects participate in the survey and how many feedbacks you already received.

  • Live diary and live results

    The live diary shows the feedbacks of your customers in realtime and how their experience at every touch point along the customer journey looks like and develops.

  • Send reminders

    You can send reminders from the opiria studio with a specific title and notification body to your participant´s smartphone to remind them of providing you feedback about the experiences along their customer journey.


Understand the needs and requirements of your customers

Analyze the gathered data in great detail and use the results to perfectly adjust your products and services to the needs and requirements ofyour customers

  • Customer Journey from their perspective

    See the feedbacks and experiences of your participants along all touchpoints and experience the journey from your customer´s perspective.

  • Touchpoint cards

    Each touchpoint is summarized in a touchpoint card that shows you which feedbacks the participant gave (comments, pictures, audio and videos) together with the satisfaction rating as a colored bar at the bottom.

  • Timeline with emotional curve

    The timeline visualizes all touchpoint cards along the customer journey. To visualize the emotional curve of the journey the touchpoint cards are alligned according to the satisfaction rating.

  • Individual responses

    Expand the touchpoint cards to see exactly what each participant responded individually and view the uploaded multimedia content like comments, pictures, audio and video.

  • Location-based analysis on map

    The customer journey of all participants gets visualized on the survey map view.  See at which locations your customers make more positive experiences and where they tend to be negative. Use the filter function to filter the customer journey by criteria like demographics.

  • Summary of customer journey

    The summary shows you the distribution of the satisfaction ratings as well as the average satisfaction across the whole journey.

Sign up for your
FREE ACCOUNT and start gathering insights now!



VanillaWorks UG
Hans-Boeckler-Str. 28a
85051 Ingolstadt, Germany
+49 841 9706 0041
[email protected]


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